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Data science is the big draw in business schools

It’s an obvious trend. Degree courses specialising in data science are booming, driven by excitement about the potential of data analysis in business, and fear of being left behind.

In the US, where applications for the traditional two-year MBA course have been declining for several years, masters degrees in data analytics are a growth market. Seventy-four per cent of big data courses in the US reported increased demand last year, compared with 32 per cent of two-year, full-time MBA programmes.

Demand for big data courses is driven by an increase in lucrative job opportunities advertised for people with such qualifications. All leading business schools worldwide (HEC (Paris) ; Hult Business School London ; New York University’s Stern Business School ; Imperial College Business School, London..) are currently proposing cutting-edge degrees in data sciences, knowing that international management will be relying ever more in the future on such skills.

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